Glossary / Reset

Reset

Reset is paying an additional fee to restart a challenge from scratch after failing it, usually at a discount to the original fee.

Why firms offer a cheaper second attempt

A trader who fails a challenge is a customer the firm has already acquired, marketing cost already spent, and a reset is a way to keep monetising that relationship rather than losing them entirely to a full-price re-purchase or a competitor. For the trader, it’s a genuinely cheaper way back in than starting over at full price, provided the firm actually prices it as a discount rather than a token one.

How reset policies differ

Some firms run reset promotions frequently, occasionally even free, particularly during slower sales periods; others price resets close to the original challenge fee, which is a much weaker deal in practice than the word “reset” implies. A smaller number cap how many resets an account can use, or exclude certain challenge tiers from reset pricing altogether.

What it actually means for you

A firm’s actual reset pricing is a decent proxy for how it thinks about trader retention versus challenge-fee revenue. A firm consistently offering steep reset discounts is betting more on keeping a trader long-term; one that prices resets near full cost is optimising harder for revenue from challenge attempts themselves. Worth checking the real reset price before assuming the word “reset” automatically means a good deal.