Glossary / Affiliate Storefront

Affiliate Storefront

Affiliate storefront is a review or comparison site whose primary business model is affiliate commission from the prop firms it lists, often blurring the line between independent editorial content and paid promotion.

Affiliate revenue itself isn’t a conflict, most of the industry’s media runs this way, but it’s worth checking whether a site discloses its commercial relationships clearly and whether its rankings correlate suspiciously closely with commission rates rather than actual firm quality.